SEO project developed with the company that is a leader in the SMB market in Brazil and creates innovative solutions to improve the performance of companies in all segments. It is the largest company in development of management software in the country and serves businesses in 12 sectors of the economy.
With the technology company’s blog, the biggest challenge was to analyze all related keywords, group them into top, middle and bottom of funnel strategy, and build content according to each one of them.
We set the whole process and the measurement of all the work to be carried out with the active participation of both sides.
Data Source: SEM Rush
Based on the assumptions above, the entire Gear SEO team began producing technical content exclusively targeting top and middle of funnel keywords, in addition to accompanying the technology company with bottom of funnel content development. The initial scope was defined based on the blog, but there were also technical recommendations that directly impacted the domain.
The entire process involved the participation of two copywriters dedicated full time for the production and maintenance of all content, and also the technical support closer to the technology company’s IT team.
10% increase in organic traffic each month;
+ 150% organic growth since the beginning of the project;
+ 22,000 new keywords in the search;
+ 560 keywords in the top 3;
Data Source: SEM Rush
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