SEO Project

Gear SEO & Technology Company

About Project

SEO project developed with the company that is a leader in the SMB market in Brazil and creates innovative solutions to improve the performance of companies in all segments. It is the largest company in development of management software in the country and serves businesses in 12 sectors of the economy.

Project Beginning

With the technology company’s blog, the biggest challenge was to analyze all related keywords, group them into top, middle and bottom of funnel strategy, and build content according to each one of them.

We set the whole process and the measurement of all the work to be carried out with the active participation of both sides.

Estimated traffic at the beginning of the project

totvs 1 estimativa agosto 2019

Related keywords in organic searches at the beginning of the project

totvs 2 keywords agosto 2019

Data Source: SEM Rush


Based on the assumptions above, the entire Gear SEO team began producing technical content exclusively targeting top and middle of funnel keywords, in addition to accompanying the technology company with bottom of funnel content development. The initial scope was defined based on the blog, but there were also technical recommendations that directly impacted the domain.

The entire process involved the participation of two copywriters dedicated full time for the production and maintenance of all content, and also the technical support closer to the technology company’s IT team.


10% increase in organic traffic each month;
+ 150% organic growth since the beginning of the project;
+ 22,000 new keywords in the search;
+ 560 keywords in the top 3;

Estimated traffic in April de 2021

totvs 3 estimativa abril 2020

Related keywords in organic searches in April 2020

totvs 4 keywords abril 2020 1

Data Source: SEM Rush

Years of project
Worked contents
TOP 3 keywords

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