SEO Glossary


CMS stands for Content Management System. It is a system that guarantees the storage of several types of content hosted on a website. Nowadays, the reach is so great that several multinational companies, such as Ford, Disney, and CNN, use this practical and safe feature.

Generally, the CMS does not have complex and difficult features to be handled by administrators. However, this system can generate modern designers for your website and make it interactive without having to spend a lot of money in most situations.


Characteristics of a CMS

Currently, many CMSs allow that more than one person is capable of managing a website and publishing new content there. This is because it has practical editing mechanisms, able to alert when something is not fully optimized or ready to go live.


The inclusion of plugins in most CMS systems makes a website have more publishing features and sharing options in a given post on social networks. It is also possible to classify the contents in different categories to make the URL more organized.


In terms of security, if someone comments on any published content, the website administrator may analyze the message in advance, before it goes live. By enabling this function, you can prevent hackers from infiltrating your page with abusive publications.


Benefits of CMS

CMS brings numerous benefits to those who use this system for hosting a blog/website. In search of more practicality, almost all hosted websites are easy to update and do not require the installation of software on the PC, being easily edited via the internet.


Installing plugins on the website can help improve the performance and user experience while they browse through it. The system also allows the implementation of SEO in all content, leaving it optimized in the first results of Google, which increases organic traffic. To do this, consider:


– Add keywords with high-search results in content strategically;
– Insert meta-description on each page;
– Use images, infographics, and videos in posts;
– Adopt Link Building strategies with partner websites.


Most of the time, posts published on websites with CMS have no problem loading updates or post publications due to the fast speed in executing this process. Also, remember that this system has a low maintenance cost.


Currently more common CMSs

There are many CMSs around the world. However, some are highlighted for being quite popular in the SEO market due to its easy handling and excellent performance. Meet some very used today:


WordPress: offers free services to users and hosts different types of websites. The main differentials are a total data security system and ease of receiving plugins or other updates;


Ghost: allows you to create an innovative and modern website. Today, several URLs are created with this tool, such as Tinder, CloudFlare, and Dailymotion;


Drupal: has a fully customized system thanks to the interaction between the modules. It is widely used in the United States;


Radiant: is used generally on small websites and blogs. It has several plugins that suit the server.

See here the most searched terms in Digital Marketing and SEO separated in alphabetical order.


SEO Glossary

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